Value is not just associated any more with the costs of goods or services, in a traditional product led mindset. Value has to be found in our clients and customers’ space, because they determine what it is.
There is a global shift taking place from “what product can we make and sell?” to “what else can we do for our customers?”.
Innovation does not mean better products, services or even technologies any more. It is about where we can locate the source of our competitive advantage, in a world where interaction with our clients and customers has become highly multi-faceted and with large potential for increased intimacy.
How can you reduce customers’ costs and risks? Here is the land of innovation. It is not about selling better products anymore, but selling products better.
The high failure rates for new products would suggest that businesses persist to invest heavily in product innovation, but are unable to move into their customers’ intimacy zone of service.
What would it look like if you went and engaged your business deeper into your customers’ area?
Work with us and our business building approach will assist you in fast tracking your latent innovation, and importantly build and increase the value of your business.